Writing articles and skillfully distributing them is a critical piece of your Global Visibility Plan. They are an effective way to share your message, ideas and expertise with a global audience, establishing you as an expert in your industry.
1) Decide on your topic: What is the message that you want to share? Remember that your purpose is to provide information, not to promote your services or product. What excites you enough to want to share it? What information do your current clients seek you out for? What do you know that would help others?
This information will help you write your title. Make your title draw attention. Ask a question, make a statement, use a catch like ‘Learn how to” or “Tips To”. Use one to two key words in your title.
2) Determine you market: Write down who you want to reach with your article. If you could only have one person read your article, who would it be? Be very specific. Where do they live? What do they do for a living? What are their challenges? What are their buying habits? How would your information help this person?
3) Research: Read other articles on your topic. Review any materials you have related to what you will be writing on. Confirm any statistics that you wish to add. Make notes. If this is a topic you have previously written on, review your material. You may be able to pull segments from an editorial, e-book, or even marketing material.
4) Determine the length of your article: You want to give enough information to be useful but not so much a reader may become bored. Remember that people use the internet for fast information. Be to the point and do not fill your article with ‘fluff’. 400 to 1500 words are standard for online articles.
5) Write a summary of your article: This will bring focus to your topic and help you determine your exact message. You will need this summary when distributing your article so be sure to keep it. Your summary should be no more than two to three sentences.
6) Structure your article:
a) Introduce your Article: Tell your readers what you are going to tell them. This is typically a one or two sentence, brief description of what information they should expect to find in the article.
b) Tell them what you agreed to tell them: Be sure to include useful, easy to understand and reader appropriate information. Remember that your article is to provide information and not to promote yourself. Be careful if you are adding brand names or product reference to not sound like an advertisement.
c) Recap your article: Tell your readers what you just told them in a brief summary. In this article you learned… Your resource box will provide an invitation so it is not necessary to invite them to your site or write a close in the article body.
7) Check your work:
a) Double check your facts
b) Check your grammar and spelling
c) Remove any ‘fluff’
d) Have someone else proof read it
e) Read it out loud – listen to how it flows
f) Make notes on your rough copy
8) Rewrite a final version
9) Compose a Signature box (Resource box). This is where you can promote your product or service, add a call to action phrase and insert a link.
Example: Do you have a powerful message that you want to share to inspire, guide and empower others? Authentic Messengers is a Global Community where you are invited to inspire, empower and connect to share your authentic message and to collaborate with global messengers to utilize the power of the internet. Register for free at http://authenticmessengers.com/membership-information/.
10) Submit to article distribution sites, post on your facebook page and/or post it on your blog. Be cautious not to over post so that Google recognizes it as duplicate content.