Here are a few tips on how to create an effective customer survey and implement the feedback into your daily operations.
Create an Effective Survey
A survey should consist of questions that are focused on the areas of your business that you would like to improve.
Create detailed questions that your clients are able to quickly answer.
Each question should be tailored so that the response is easy to decipher.
Email Your Survey to Your Clients
Gather your clients email addresses and email your survey to them. This will allow your clients to answer your questions at their leisure and easily return the survey to you. A great tool to help you with this task is Survey Monkey. Survey Monkey is a free online service that allows you to create a customer survey and email it to each of your clients.
Take the time to review each response that you receive. Immediately follow up with any clients that have had a negative experience.
Have a system in place that will allow you to share the results with the individuals in your company that can effectively respond to the feedback that you receive.
Consider sharing the information that you receive with the business consultants that you work with, such as your marketing/branding consultant or your website designer.
“A satisfied customer is the best business strategy of all.” Michael Leboeuf
Client feedback is the most beneficial information that you can receive. This information can help you to improve your services and strengthen your customer loyalty. Happy customers tell others about the wonderful experience that they had and bring repeat business. Unhappy customers can give your business a bad reputation and undermine your success.